IT vendors slow to respond to customer demand for innovative pricing models

IT vendors are not providing the innovative purchasing models that UK’s cash-strapped businesses are thirsty for, according to research published by IT services firm Getronics. Nearly two thirds of UK businesses stated their increased willingness to adopt innovative approaches to financing whilst only a half felt that vendors were providing them.

With 95 per cent of companies admitting to increased pressure to reduce capital expenditure, Getronics has questioned why the IT industry isn’t moving faster to offer more flexibility and innovation with its pricing during difficult times.

The study, published today, assessed the views of 200 IT managers and business decision makers from across UK businesses. Predominantly focusing on the economic pressures facing the IT department, the research highlighted considerable willingness to adopt shared risk and reward models within contracts, with the hope that they will produce a more rapid return on investment.

“Developing an innovative commercial model to sell IT may not seem like the obvious move for a sector trying to maintain its market share. However, if customers want it we’d be utterly foolish not to capitalise upon it,” commented Dave Baldwin, MD at Getronics UK and Ireland. “Some of our customers are already moving to these models and it should be considered as nothing more than a true example of IT providers responding to a businesses need.”

The study also highlighted varied attitudes towards new technology delivery models especially the well-published rivalry between utility and Cloud computing. Only 18 per cent of business decision makers admitted to knowing exactly what ‘The Cloud’ is, while nearly a tenth of IT managers expect all IT services to be delivered through either Cloud or Utility models. Utility computing has proven to be the current favourite with a fifth of firms using it today, while the figure is half that for Cloud computing models.

Getronics UK & Ireland is an Information and Communication Technology (ICT) company, with expertise in Workspace Management, Connectivity, Infrastructure and Consultancy services. Through these services, Getronics enables people in medium to large organisations to move forward by releasing the power of information.

Getronics UK & Ireland clients include Barclays, Booker, Clarks, CBI, CSC, Dell, Iceland, first quench, PSN, and many others.

Worldwide, Getronics has revenues of € 1.9 billion and over 16,000 employees. Getronics is the largest ICT service-provider in the Benelux, with operations across the world allowing us to service the needs of globally distributed multinational businesses. Since 2007 Getronics has been part of KPN, one of the world’s largest international telecommunications companies.

For further press information, interviews and photography, please contact the Getronics team at LEWIS PR:

EMail: getronics@lewispr.com

Web: www.lewispr.com

Phone: +44 (0)20 7802 2626

Fax: +44 (0)20 7802 2626

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